Evaluation

Evaluation

The brief was to produce a digital poster showcasing my app, it needed to be at least 10 seconds, showcasing its simplest form on what the apps about and what it does. Yet again similar to the app the brief was very relaxed, there was not a specification on what it needed to be.

So I decided to produce a small advert to showcase what my app does, I originally started out doing an animated environment with a sun I tried to be a bit complex and abstract, after watching the it back it did not look right, just did not fit with my app, did not look elegant or feel as if you knew what my app was about. Furthermore I decided to do another storyboard but this time using my pages I created from my app (watching adverts) use the titles an animate the typography to create the elegance factor and to engage the audience into an understanding of what my app does.

The digital poster was the last thing I designed and animated, using my knowledge from the app to create the advert, I feel it’s simple, effective and explains what my app does. Since designing the digital poster I have become far more aware of digital posters, their meanings and what their trying to portray, I feel as a designer we take these posters for granted, they influence the society hugely. It most definitely helped me whilst I was trying to think of an idea and how to create my digital poster. I have learnt to appreciate digital posters and the value they have on our society.

Anyhow my digital poster I feel could have been slightly different, however I am pleased with the outcome I feel it’s engaging, has sense of pride, power and a slight elegance to it, wine to me represents the power of the flavour, the elegancy of drinking it and the sense of pride to enjoy a lovely glass of Bordeaux, these are the elements I wanted to showcase within my digital poster, yet again I used the same colour palette to that of my app and walkthrough animation.

If I was to do this project again I think I would have produced the advert on an actual digital board i.e. the ones you see from the underground, I experimented with it before but it did not fit the composition, however with a different concept it would have worked out I feel, moreover would have made the advert slightly longer to give a stronger visual impact.

Finally overall I feel that the composition works well with portraying the meaning of what my app does, the only one minor thing would be to change the font, and however I am happy with the final outcome.